CHAOS AS THE FACTOR OF THE SELECTION OF MARKETING EXPERTS

Abstract

Only market-oriented companies can survive market chaos. In a crisis period, marketing function has the responsibility to maintain the stability of business through regular sales revenues. Appropriate market activity provides business continuity and does not come off the company. To this end, it is necessary to work intensively through digitizing business processes and taking market segments of those who have not recognized the opportunities of the crisis. Responsibility for survival of companies is also in public policy, which requires measures and the legal framework to provide preconditions for economic resistance to chaotic conditions.