STAGES OF ESTABLISHING CORPORATE SOCIAL RESPONSIBILITY

Abstract

Establishing corporate social responsibility is an extremely complex job. In this regard, it should be noted that there is no universal prescription for establishing social responsibility and that the management of each company will operate depending on the situation and the peculiarity of the company. This is a logical conclusion because it turns out that in reality there are no two companies in existence and that accordingly there can be no universal principles in design and construction, and especially in the application of a certain value system.

Establishing corporate social responsibility should be understood as a strategic, or radical change. It has its own stages, such as: creating changes, passing an operational plan and implementation, assessing effects and consolidating change.

Thus, creating corporate social responsibility is the first stage in its establishment. It is at the same time the most difficult, especially when it comes to changing the minds of people in the  company or in the environment. The idea of social responsibility must be "sold" to all constituents. A personal case of management on this issue has a greater specific weight compared to other areas.