COMPETITION IN THE WATER INDUSTRY ON THE MARKET OF THE REPUBLIC OF SERBIA

Authors

  • Marinko Rodić ''8. Mart'' Subotica
  • Srećko Novaković Solid, Subotica
  • Stefan Novaković Solid, Subotica

DOI:

https://doi.org/10.59417/nir.2016.9.115

Keywords:

water, water-filtering devices, water filters, market, competition

Abstract

Water is a natural resource, but it has gained the status of a product over time. The specificity of this resource is related to drinking water. Man has contaminated nature and endangered the flora and fauna, which is the basis for this industry. Drinking water is essential for human life. However, it is scarce and unevenly distributed. Bottling of drinking water, as well as various forms of filtration and purification are becoming more and more common. This has led to increased competition on the market, among the producers of bottled water as well as among the producers of water purifiers and filters. Since these two flows are mutually dependent, they are indirect competitors.

References

Serbina E.: Knjiga o mineralnoj vodi, Veče, Moskva, 1999.

Srećko Novaković, Instrumenti marketing miksa proizvoĎača mineralnih voda , Časopis „Singidunum revija“, Beograd, 2011.

Srećko Novaković, Milan Tadić, Istraživanje tržišta, Visoka poslovno tehnička škola, Doboj, 2015.

Srećko Novaković, Menadžment prirodnim resursima, (Monografija) Univerzitet u Novom Sadu, Ekonomski fakultet Subotica, 2013.

Internet prezentacija kompanije Nobel corporation. Dostupno na: http://www.nobel.rs/istina-o-vodi-koju-pijemo.php

Marinko Rodić, Menadžment u proizvodnji mineralnih voda, Magistarski rad, Internacionalni univerzitet, Brčko, 2012.

Službeni glasnik Republike Srbije, broj 30/10 od 7.5.2010. (http://www.mineralwater.rs/zakoni.html)

Privredni pregled VODE br. 11 specijalno izdanje 2014. god.

Published

01-06-2016

How to Cite

Rodić, Marinko, Srećko Novaković, and Stefan Novaković. 2016. “COMPETITION IN THE WATER INDUSTRY ON THE MARKET OF THE REPUBLIC OF SERBIA”. NIR 1 (9):115. https://doi.org/10.59417/nir.2016.9.115.

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