MARKETING COMMUNICATIONS IN DEVELOPMENT OF COMPANIES

Abstract

The research is about management innovations and potential conflicts in the company. Potential conflicts in the company often appear upon presenting innovative changes and the occurrence of mana- gerial ideas of faster and more productive development of small and medium enterprises.

For the new-born countries and its workers, who have not yet adapted to a new way of working and the management style, this kind of business means a lot of difficulties for them. In the economic de- velopment and marketing, they have to fight for new markets, i.e. their own markets under completely new rules disregarding the communist social organization because they must understand that the manager or the team of managers dictate the rules hence the various conflicts come up. Job executors in production need to understand that certain international institutions govern the capital and they influence the devel- opment of new production cooperation, and responsibility is on managers for productivity.

We need management innovations because they follow development economic trends, and work- ers should not be afraid of this form of innovations at all if they do their jobs conscientiously.