BUSINESS ETHICS IN ORGANIZATIONAL COMMUNICATION SYSTEM AS THE FOUNDATION OF MODERN BUSINESS

Abstract

The aim of this paper is business communication in terms of better company organisation. This is done through proper redistribution and separation of functions and tasks, taking appropriate actions, testing the efficiency of actions, the standardization of solutions as well as further development due to the organization forming, which is based on continuous improvements .

Experts consider that in the last few years there have been unimaginable changes in marketing and managerial practice at a global level. Among companies, there has been a sudden increase in competition in domestic and international markets. The buying and merging of companies have almost become commonplace and at the same time, they have had to settle the transactions that were not their primary activity concentrating on the future challenges. Because of the orientation towards the international markets and the globalization of business activities, there is a need for a wider and well- thought inclusion of companies in international flows. The multicultural aspect of the international environment requires a precise definition and implementation of appropriate management and marketing strategies. Also, international business faces significant challenges, conditional on the performance of business activities in culturally diverse areas so that culture, as an indirect factor of business, becomes more and more important every day. This paper shows the way to establish good communication in a company and how important it is for a successful business. The first impression about a company or a person has a very great importance for further business cooperation as well as for the way of doing business. This business ethics and contact creates the image of a company regardless of whether it is established via telephone, in writing or by personal contact.