INVESTIGATIONS OF THE CONSUMER'S MOTIVATIONS IN BUYING CIGARETTES IN MONTENEGRO

Authors

  • Nikola Abramović Fakultet za ekonomiju, Bar
  • Danijela Krasić Učiteljski fakultet, Beograd Republika Srbija

DOI:

https://doi.org/10.59417/nir.2015.7.195

Keywords:

consumers, cigarettes

Abstract

For a long time the study of consumer behavior becomes the object of scientific research and for the producer becomes the basis of entire policy, provided that operates on the principles of marketing. In this regard has been downloaded research whose results were presented in this paper: the goal is to get to know consumers of cigarettes in Montenegro to more confidently able to determine their future conduct on the market cigarettes.

References

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Walters, C. G. and Paul G. W. (1970). Consumer Behavior, Homewood, Ilions.

Katona G. (1965 ). Psihološka analiza ekonomskog ponašanja, Zagreb: Panorama.

Henry, H. (1966 ). Šta potrošač želi, Privredni pregled, Beograd.

Milenović, B. (2010). Istraživanje ponašanja potrošača, Beograd: Institut za unapređenje robnog prometa.

Minchriter, B. – Klemenčić (1976). Ispitivanje ponašanja potrošača, Zagreb: Informator.

Rocco, F. (1974): Osnove tržišnog poslovanja, Zagreb: Informator.

Statistički godišnjak privrednih subjekata Crne Gore

Published

01-06-2015

How to Cite

Abramović, Nikola, and Danijela Krasić. 2015. “INVESTIGATIONS OF THE CONSUMER’S MOTIVATIONS IN BUYING CIGARETTES IN MONTENEGRO”. NIR 1 (7):195. https://doi.org/10.59417/nir.2015.7.195.

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