DEEP LEARNING IN FINDING PATTERNS OF USER BEHAVIOR IN ORDER TO PERSONALIZE AND PROVIDE BETTER SERVICES
DOI:
https://doi.org/10.59417/nir.2024.25.78Keywords:
Vještačka inteligencija, duboko učenje, „pametna“ bibliotekaAbstract
Artificial intelligence has deeply penetrated all aspects of modern society and has become a driving
force for its further development. It is utilized in all spheres of modern life, ranging from medicine and agriculture to traffic control, autonomous vehicles, and the concept of smart homes/buildings/cities. This paper will analyze deep learning as a branch of artificial intelligence, where the application of ap- propriate algorithms enables computers to learn independently from data. In the context of identifying user behavior patterns, this technology analyzes large amounts of information to identify specific ways in which users interact with a system or service. These identified patterns are used to personalize user experiences, providing them with individualized services and improving the overall quality of the ser- vices offered. This approach allows systems to intuitively adapt their functionalities to meet user needs and preferences, leading to enhanced user experiences and the delivery of high-quality services.
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