TOURIST INFORMATION AS A SIGNIFICANT ELEMENT FOR VISITORS OF VIMINACIUM

Abstract

Thanks to greater awareness of tourists, the number of visits to Viminacium has increased, which was confirmed by empirical research. Information content can have different elements, such as: current events, attractions, historical memories, events and happenings, knowledge and various others. As an important supposition of visiting Viminacium, being informed appears, at the same time, as an indicator of tourists' loyalty in terms of increasing their interest to more often need of revisiting, that is re-electing this archaeological – tourist destination, which has great significance for the development of cultural tou- rism. For this purpose, it is necessary to continue to intensify marketing efforts, and systemic forms of education in various institutions and organizations.