TOURIST VALORIZATION OF OLD TOWN OF KOTOR

Abstract

The potential development of Montenegro as a tourist destination based on the recognition and valorisation of attractive resources within that makes most of the coastal towns. In this regard, especially to differentiate town of Kotor. Review of its development and the importance of cultural heritage stands out as the dominant component of the tourism offer and promising basis for the progressive movement of the evolution of tourism in this area.

This paper attempts to outline the existing , the current state of the tourism industry in Kotor, measures need to be implemented in order to improve tourism, as well as targeting new customer segments in the tourism market. The analysis conducted by Hillary du Cross method of research was carried out evaluations of tourist attrac- tiveness of the city, on the basis that you have marked the positive side, as well as the "weaknesses" that need to be rectified in time.

The aim is not only to keep alive the tourism product of this exceptional location in a very turbulent market, but to provide a new perception and motivation of the consumer with the help of innovated products, based on the cultural and historical heritage, tradition, folklore, and all other cultural and social values.